Phil Parkinson, gym owner, had one of those errors in judgement. He posted a new advertisement for his gym on facebook, with a snazzy new slogan.
The slogan works for me...'Circuit Factory...Kiss your calories goodbye' Not a bad slogan at all to put on a poster, paired with the correct image.
In this case, the correct image would be anything other than what he chose...a picture of the railroad tracks leading up to Auschwitz!
|picture from www.newyork.cbslocal.com|
No, that's not an earthquake...it was the sound of my jaw hitting the floor.
I'm not trying to be too high and mighty. It's entirely possible that at some point in my life, I have told a joke that would have offended someone, somewhere. I'm just not sure how you convince yourself that comparing your business to a place where 1.3 MILLION people died is a good idea.